There are good and bad social media marketers. When I follow a brand on Twitter, and I immediately get a DM from that brand telling me to follow them on Facebook, I cringe. When I follow a brand on Twitter, and I get a tweet from them introducing themselves, I smile. You know what I’m talking about. By now we’ve all seen the good, the bad and the ugly when it comes to social media marketing. I can also appreciate that some marketers don’t know any better.
They are just trying to implement what they know into social media, which are traditional marketing strategies. Traditional marketing strategies don’t usually work very well in social media though. Social media marketing is a whole different thing. If your brand has been successful on the social sites, you know what I mean.
I think this infographic called 10 Super Powers Of The World’s Greatest Social Media Marketer (based on Meet The World’s Greatest Social Media Marketer) explains it well. If you want to become a great social media marketer, you’ll want to develop these 10 super powers.
In traditional marketing, the marketer leads and the customer follows. The marketer guides the customer through a funnel of strategic marketing. Social media marketing is almost the opposite. It’s not forced or demanding. Instead, it lets the customer take the lead. Before social media, the marketer was the one with all the control. Now that social media is such a big part of our lives (and our buying decisions), there has been a shift in power. Now the customer is the one in control.
This reminds me of an article I wrote the other day called 5 Social Media Lessons You Learned Back In Kindergarten. This is very similar, only it’s from a brand’s perspective. Enjoy! [Infographic by Feldman Creative, Placester and MarketingProfs]
Great Social Media Marketers Have These Super Powers
(Click Infographic To Enlarge)