Is it just me, or does it seem like the coolest stores are always in Tokyo? Recently, Nike opened its second flagship store in Tokyo and it is like nothing you’ve ever seen before. I’m a high heels girl all the way, but after looking at these pictures, I’m inspired to go buy a pair of sneakers right now.
Very different from the New York store, the interior of this store was designed by Masamichi Katayama. In the video below, he explains that he designed this store to be like a piece of playground equipment or a big toy so the consumer could return to a childlike state. Wow, I’d say he succeeded for sure.
This store is three stories tall, and according to Fast Company, “All three floors feature training centers themed to different sports. The third floor features the Nike Bootroom, a salon exclusively devoted to soccer attire. On the second floor is a NIKEiD studio where people can design their own shoes. First floor services include a running studio, including a gait analysis clinic, with a community running club that will meet there several times during the week.”
In addition to the chandelier made of 400 pairs of shoes, this store is decorated with over 4,000 pairs of shoes and those aren’t even the ones that are for sale. This makes me want to go to Tokyo just to check out the creativity in the design of this store firsthand. Amazing. Inspiring. Insanely cool.
Thank you to @krystynchong and @terrinakamura for, as always, being a source of inspiration to me and introducing me to this store through your tweets. Also, thank you to http://tokyofashion.com and http://www.etoday.ru for the unbelievable photos below.