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The way Social Media is explained is WRONG

10/29/2009 - 9:00 pm By Richard Darell
The way Social Media is explained is WRONG

After a couple of days of pondering what Social Media really is all about I set out on a quest to find the easiest way to describe it. I know there are countless of blog posts and articles out there that really tried their best to deal with this question. Each and everyone has their own answer. But, it’s way more simple than that. Usually people tend to think it’s all about business opportunities and promotion. But it’s not. I will go out on a limb here and tell you that you are entirely wrong. To describe it in as few words as possible, and I think I finally found the shortest way to explain it.

Social Media = Listen & Respond

Our need to find complicated and elusive answers to simple questions is really mind boggling sometimes. Why should it always be so hard to explain what Social Media is really all about? Well, maybe it’s just the mere fact that everyone tries to have their stab at it. We have a saying here in Sweden that says (directly translated) “The more chefs, the worse soup” and I think that is just what it’s all about.

Yeah I know what you are thinking right now. I am yet another voice in the clout trying to make an impact and to influence you with my wits and ideas. But I can assure you that I am not. I am probably as novice as you are but possibly with a different mindset that always makes me want the simple version before the long and ultimately boring version. After all, Bit Rebels is all about short bursts of awesomeness, right?

Now, I can not take credit (which I wish I really could) for this short way of describing Social Media in the shortest way possible. I just happened to stumble over this really informative, quick and clout free YouTube clip that really opened my eyes to what Social Media is all about.

Check the clip out and see for yourself. I’m signing off and there are  just two words that i want to say: Listen & Respond

More Articles By Richard Darell | Articles: 805

Author: Richard Darell

Known as a leader in social media, Richard shares his extensive knowledge of cutting edge design with designers and developers all over the world. Richard founded Bit Rebels in 2009, and currently the site welcomes over one million visitors each month. Minervity.com, another one of Richard's very successful sites, is known as the go-to place for design tutorials and information on the latest techniques. Richard's creativity has also led him to a very long and successful career in music as a song writer and producer for International artists. Richard hails from Stockholm, Sweden but also spends time in Los Angeles. Follow Richard on Twitter: @Minervity


14 Comments

Shiera O'brien

October 29th, 2009

What a fresh and engaging video. Listen and respond. If only more people would get that. How vibrant would the web be. Well done!

[Reply]

christian

October 30th, 2009

Thanks Richard, nice write up and cool video. I think Social media is more simpler and quite different than it may have seemed when it first hit.

[Reply]

Steve

October 30th, 2009

I think you have left out a vital component. Initiate participation. Without initial participation you have nothing to which to listen & respond. My definition is therefore even more simple

Social media = communication

[Reply]

Kimba Green

October 30th, 2009

Listen & Respond

What a clear and simple way to explain Social Media.

[Reply]

[...] If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!The way Social Media is explained is WRONG « Bit Rebels. [...]

Glen D. Gilmore

October 31st, 2009

Love the simplicity and accuracy of your message: “Social Media = Listen & Respond”

It is the “rawness” (i.e., the unfiltered messages) and democracy of the medium that makes social media so compelling and effective.

“Listen to the attitude and respond with respect” is a great guiding principle to anyone entering the often tumultuous waters of social media.

Great article and video! Thanks.

[Reply]

Richard Darell

November 2nd, 2009

Thanks guys! yeah I like this clip. It’s short, to the point and easy to understand. Why people always try to make things difficult is beyond me really. Perfect example of a great way to explain how Social Media works and what it’s all about. :)

[Reply]

div

November 3rd, 2009

Listen & Respond

Superb & Smart way to explain Social Media.

[Reply]

Jacqueline

November 3rd, 2009

Awesome, thanks for sharing!

[Reply]

ANN

November 5th, 2009

I LIKE IT! The message was listen and respond. When I did the message that popped up was that my message “I like it.” was to short, to go back and write more. WHY?

[Reply]

Sweaty

November 6th, 2009

Once I got past all of the spelling issues in the post and watched the video I really liked it. Richard, if you want people to take you seriously clean up the spelling.

Thank you for sharing…good find…good stuff…good analysis.

[Reply]

[...] saw this video recently on Richard Darell’s Bit Rebel’s site. When done well, I enjoy video/animation explanations of social media and/or complex participatory [...]

Kevin DeSoto

December 28th, 2009

Bingo.

Passion will motivate you to listen, participate & respond. Not easily faked & very transparent. Sincerity is key. You can’t buy honesty, sincerity & passion. You or your biz either has it or it does not.

[Reply]

Stephen Gibbs

June 21st, 2010

“Listen & Respond” Love it!
SM has many benefits, but for me none larger than connection to a broader community.
Add value and let others add value to you.

[Reply]

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