Packaging, as I have mentioned in many of my articles, makes a big difference when marketing products. It can truly give the product a boost in terms of its worth in dollars. Imagine water being sold at a very high price because of its packaging and because of the the process to bring it into the market.
Just check out Acqua di Cristallo Tributo a Modigliani – $60,000 for a 1.25 ml bottle. It is the world’s most expensive bottle of water, and it is very unique. Designed by Fernando Altamirano of Tequila Ley, who holds the records for the world’s most expensive tequila and cognac bottles, the 24k gold-coated water bottle is based on the work of late Italian painter and sculptor Amedeo Clemente Modigliani. It holds 1.25 ml of blended spring water from France and the Fiji Islands, as well as glacier water from Iceland. The world’s most expensive bottled water went up for auction on March 4th, 2010. Proceeds from the auction went to the Planet Foundation.
Another expensive one is called Bling h2o – $40+ per 750 ml bottle. The water is bottled in Dandridge, Tennessee, probably the least note-able quality of the most expensive bottled water. Boyd’s approach to the bottled water market is as extreme as the limited edition bottles themselves. They come frosted, corked, and boasting hand-applied Swarovski crystals. Bling H20 boasts that it has won the gold medal at the Berkely Springs International Water Tasting Festival with its nine-step purification process. If you are a water elitist, be prepared to spend $40-$60 for a 750ml bottle. If you are buying your expensive bottled water at a club, be prepared to spend more.