Have you ever stared at retro ads and thought to yourself that ads back then were way more sophisticated when it comes to design? I am not saying tasteful, since pretty much any curvy and lightly dressed lady could almost sell anything. But they had a touch of skill to them when it came to the layout, design and in many cases, the painting itself. Yeah, that’s probably what it is, the ads designed in the past were painted, unlike now. Today we use all kinds of technology to get the result we want. This includes advanced cameras, special effects and post production filters. There is a whole boat load of things you can do to make the ads pop and stand out from the crowd.
We don’t so much see these beautiful retro designs anymore, and when we do, they are usually used to make or portray the humor in old retro ads. That’s really sad because the graphical depth of retro ads really brought something to the table, and honestly, I don’t see why we couldn’t revive these kinds of ads in today’s society. Who knows, they might do what most ads don’t manage to do today, and that is to sell the product with a touch of honesty.
A really cool set of model photographs were recently dug up. They served as the base for some of the pin-up paintings that we have all seen at some point in our lives. I for one thought for a long time that these pin-up pictures were entirely painted from scratch without anyone standing in as a model for them. But now when I see these paintings paired with the original model photos, it makes perfect sense.
The depth of these paintings had to come from somewhere, and these photos totally tell the story behind them. The artist must have been a hell of a painter to be able to catch the movement, the facial expressions, and on top of that, a believable environment that was not present when the photo was taken. This is the kind of process I like to get inspired by when I design. Today’s technology sometimes prohibits the creativity of color and texture, and usually becomes static and stale. If I could deliver my vote, I would go for more retro ads in the world, not necessarily pin-up ads, just the inspiring retro ads in general.