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The Hootsuite Invasion | Are we getting too lazy?

11/29/2009 - 9:00 pm By Richard Darell
The Hootsuite Invasion | Are we getting too lazy?

I am a Twitter fanatic and it doesn’t mean that I use it 8 hours a day. I am constantly on Twitter. The way I live my life enables me to be on Twitter pretty much 24/7. This means some people sometimes wonder if I use a bot or Hootsuite or any other auto tweet software. Well, I’d like to officially poke a hole in that assumption. I am the one tweeting and I am doing it always. It has always felt kind of like cheating when I think about automating my tweets. But don’t get me wrong. I, like everyone else, have of course glanced at the possibility to set up some auto tweets but so far I have kept myself from it for the simple reason that I want to be able to see if someone says something about the stuff I tweet or if anyone sends me any questions.

When Hootsuite hit the Internet everyone was pretty much against it. People thought “OMG, here comes the spam!” But, as a matter of fact it didn’t. Not to the extent that one could imagine it being used for. Twitter has been way better than for example Myspace to sift through spam accounts and deactivating them. But, the world isn’t perfect and the spammers always find new ways to get their message out there.

With time people started to find the real use of this new and improved way of making your day more efficient and enabling you to get a couple of hours of sleep while still entertaining your followers with the great content that they have come to love. As a matter of fact I see more and more people using it and if I can be frank with you it sometimes dull my day out. Not because of the fact that they are using it, no. It’s boring cause I don’t get to speak with the people that I always enjoy conversing with on Twitter. I mean, me being one of the few people that actually stays up 24 hours a day sometimes becomes quite lonely and boring. But, having 29.000 great followers certainly has its perks. At least someone should always be online right?

What I have come to ask myself is if we’re getting to lazy now to actually tweet ourselves. Are we becoming bots and what will this lead to in the end? Is it a Hootsuite generation we’re seeing invading Twitter?

I am hoping we will still keep valuing the personal connection and won’t become a mechanized Twitter syndrome where we have one software tweet stuff while we also Twitter in person. I like reading those added “Star Tags” where people share their view of the link they tweet or retweet. It gives great value and I sometimes think that maybe Twitter should have paid more attention to this whole phenomena instead of changing the RT function which is as developed and perfected as it could be. Why not add some flare and easy formatting for “Star Tag” comments instead?

Are we seeing a second revolution in how we use Twitter? Is this how we want Twitter to evolve? Hmm, I foresee an interesting time ahead of us…

More Articles By Richard Darell | Articles: 806

Author: Richard Darell

Known as a leader in social media, Richard shares his extensive knowledge of cutting edge design with designers and developers all over the world. Richard founded Bit Rebels in 2009, and currently the site welcomes over one million visitors each month. Minervity.com, another one of Richard's very successful sites, is known as the go-to place for design tutorials and information on the latest techniques. Richard's creativity has also led him to a very long and successful career in music as a song writer and producer for International artists. Richard hails from Stockholm, Sweden but also spends time in Los Angeles. Follow Richard on Twitter: @Minervity


28 Comments

David

November 30th, 2009

I use hootsuite every now and again. More so a fan of Tweetdeck.

The tweet later feature on hootsuite quickly made me bored but still a good thing to use on client sites to keep things fresh and in the event they forget to update things themselves.

[Reply]

Richard Darell Reply:

Yeah, I agree with you on that. There are definitely some coole features in Hootsuite. I just wonder if the auto-tweet feature will get the better of us. ;)

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Misty Belardo

November 30th, 2009

I like using hootsuite because it enables me to see my statistics, allowing me know which links my followers like best. I rarely use the scheduling feature. I love how you can track the clicks on the links. Good post! Thank you for sharing and allowing more to know about the new features the client has.

[Reply]

Richard Darell Reply:

The statistics is really coo, for sure. :)

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DerSchneider

November 30th, 2009

An interesting discussion you are bringing up here. I agree with you mostly on the “tweet yourself” idea and I am not a huge fan of sheduled tweets neither (even though 24/7 is not something you can do for a long time, do you?).

For some few reasons though I think they are ok. As allways, it’s a question of the right balance and depends a lot on what you are Tweeting. Obviously you shouldn’t shedule a Question on Twitter and reply to the answers 6 hours later.

Really looking forward to the discussion here! Thanks for bringing it up.

[Reply]

Richard Darell Reply:

As a matter of fact I do that most of the time. Ask any of my close friends or the people here at Bit Rebels and you’ll soon discover that I really am a 24/7 guy. :)

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Branden Reply:

Insomnia at it’s best right Richard?

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Christian

November 30th, 2009

Great post to share Richard! I want to say how you are truly an inspiration to me on your use and success with Twitter. I think you will remember how I asked you that very question a while back… “do you schedule your tweets?” Not to my surprise you dont because of the dedicated and uber-talented social dude you are.

I agree, scheduling tweets scares me big time. Especially with the recent flu of spam, it makes it easy for them when the ability to simply “set it” is out there.

I, myself am a big fan of HootSuite, one for its great ability to measure statistics like Misty mentioned and two (drum roll please…)the ability to schedule tweets.

Let me tell you why: Say I get a great link from my friend @Minervity and want to share it with my followers. I click on that tweet and schedule it for later in the day. Why? Because we share many of the same followers (ok, 3000 of them anyway) and odds are they just saw it. I want to help spread the great info (RT) with potential new viewers later in the day. As an added measure, to remain “social”, i try and schedule the RT for a time I know I will be on Twitter so that I can interact with any feedback. Like many tools in the social atmosphere, there is a right and abusive way to do many things.

[Reply]

Richard Darell Reply:

Dude! Thanks for the kind words. I am humbled. That’s a good reason and a nobel approach for sure. :) Connecting is everything and of course you can’t sit with your eyes glued to the screen always but being around to be able to check any responses I think is vital for a good trustworthy connection. :)

[Reply]

Derek Jensen Reply:

Christian,

I love using Hootsuite, but never really have fully used scheduled tweeting. You bring up a great point to that you can schedule your retweets which help out both you and the person you are retweeting.

Thanks for the tip!

Best Regards.

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Donna Winter Reply:

I just RTed this via Richard’s account but, I could have done exactly what Christian states: scheduled it for the morning when more of my followers would be “watching” (Twitter is more active in the morning) and it wouldn’t be directly on the heels of Richards tweet.

I would still be on Twitter to reply if a discussion arose but it would have been a “scheduled” tweet.

In the end, Twitter takes the form of the pieces we use to mold our Twitter community.

Darrell, awesome and thought-provoking post. This is precisely why I am on Twitter and follow whom I do: I love to ponder and learn. ~hugs~ Donna

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ian

November 30th, 2009

dude, talk about lazy, i work at a college and my office needs to see photo id’s to change passwords, and when students realize they have to walk 20 feet back to their computer to get their id oh man, you would have thought i asked them to walk to another state and back, one student needed help and i told her to walk to my office in the next building and she said i cant i dont have a car, i told her it was not that far, oh but i have a backpack with me she said, wtf,

[Reply]

Richard Darell Reply:

Haha, omg! I think you beat me on that one! That is just pure laziness indeed! But the story didn’t tell if she actually went in the end… :)

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Bruce Colthart (@bccreative)

December 1st, 2009

Nice post Richard; good food for thought.

I’m a fan of HoootSuite but rarely use the tweet later. One idea is to limit delayed tweet requests, maybe to x number per hour? Could be good for HootSuite, showing their clear reluctance to contribute to spamming.

I really like Christian’s use of the feature, especially if you want to be onlne to discuss any feedback.

It can be tiring at times to see the same tweets more than twice a day. Perhaps a filter of sorts for users would address that, preventing excessive broadcasting of identical tweets.

Speaking of filters, that’s one thing I miss about Tweetdeck – that little filtering function at bottom of each column.

[Reply]

Richard Darell Reply:

Totally know what you mean, even though I am accasionally tweet the same article twice with a certain amount of space between them in order to service the people with lots of followers to catch the tweet and not miss it because they weren’t on the first time I tweeted it.

But yeah, Christians approach is the ultimate solution. If everyone adapted that one we would certainly find it more worthwhile using that particular feature.

Thanks for the kind words by the way. :)

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Greg Balanko-Dickson

December 2nd, 2009

I recently discovered HootSuite and it makes me more productive and I use the Schedule Tweet to organize my Tweets for the day. I review everything I tweet and personalize it. I am writing a book and without HootSuite I’d be much less connected.

[Reply]

Richard Darell Reply:

That is as good of a reason as any to use Hootsuite for sure.

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Mitch

December 3rd, 2009

Hi Richard,
I’ve been following your tweets for quite some time. (@Anklebuster)

This article on HootSuite touches on my main concern that Twitter is becoming a noisy airport lounge, far removed from my livingroom sofa.
Yet, everyone uses Twitter – and the tools – differently. I understand why some folks need these things.

Personally, I have experimented with various tools and stuck with TweetDeck only.

Cheers,

Mitch

[Reply]

HootSuite’s multiple tabs, each affording 8(?) Groups or searches (columns), are just too good – I have so many set up and easily accessed. That’s what moved me from Tweetdeck.

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Sü Smith Reply:

I also use these features. It’s hard to keep track of some of the users tweets that specifically want to keep an eye on.

Richard, I often wondered if you scheduled your tweets! I bet a lot of people have wondered this very thing.

It’s comforting to know that I’m not the only one that spends more than the typical work day online and on twitter. :)

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Sharene

December 19th, 2009

I was a huge fan of Tweetdeck until I discovered the statistics feature of Hootsuite. It makes all the difference in the world in using Twitter as a business tool (although it really is fun too). I am a bit of an analytics geek.

But I miss the cool looking Tweetdeck interface.

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Derek Jensen

December 24th, 2009

Richard,

I personally have found Hootsuite to be good for personal conversation. I use two Twitter clients with Brizzly being the other one. I feel when the Twitter client is much more simple feeling (less features and does not feel overwhelming) personal conversation occurs naturally more.

But, I do feel Hootsuite and their new iPhone app point out that Twitter has many purposes and features that anyone should take advantage of to best suite their needs.

Best Regards.

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Mindy ~The Wedding Twit

December 28th, 2009

I love HootSuite and use the Tweet Later feature for all my #owt’s (overheard wedding twitter).
I do not feel it disengages me at all. I still have Twitter running in the background so when someone responds to a scheduled tweet, I’m right there.
It’s an organizational tool I couldn’t live without & it keeps my life & Tweets sane!

[Reply]

Happysoul

January 14th, 2010

Hi Richard

I believe there was another post similar to this about auto tweeting from Diana (@adamsconsulting), not specifically on hootsuite itself.

I’ve observed that some tweeples have very strong views against and for auto tweeting. I totally respect all differing views including that auto tweeting can be considered as a form of spam. I also understand the human element and interaction that are missed when one automate tweets.

From my personal perspective, each should be left to their own preferences on how they tweet. Each person is on Twitter for their own reasons. Just because it doesn’t fit with our own criteria of what is the right thing to do it doesn’t mean it’s wrong. As long as tweeples have mutual respect and adhere to common decencies and manners in interaction with others as in real life, then really how we tweet and what we use as a tool should really be a personal thing. One can always opt not to follow tweeps who use some variations of automated tweeting. It’s really that simple.

On a personal level, I find the Tweet Later function in Hootsuite useful. It’s not about being lazy. It really relates to my personnality. Since decades, I share a lot of info I read on the net with my friends through daily emails. It’s something I love to do. It’s my way of sharing, giving and educating. Now that I’ve found Twitter, I have simply moved this particular behaviour of mine onto the Twitter platform.

As I cannot be online 24/7 because I do most of my work offline, it’s an effective tool for me to schedule tweets. And as a result, I get to reach my friends of various timezones.

However, I do read every article I post. I do not just retweet everyone else’s tweet which I found a few people do without actually reading the article but again, each to their own. Moreover, I often personalise my RTs by adding my comments eventhough I still autotweet it.

When I am online, it’s pretty obvious that I am when I reply to Mentions, RTs etc so that my followers then interact with me directly. And for ones who left me messages when I was offline, I respond to that too when I’m back online.

Most importantly, I explain the way I tweet on my personal bio blog so people know what to expect. I even offer not to follow me if they don’t agree with my semi-auto tweeting.

At least, this is my own personal preferences and so far my good friends and followers have had no problems with how I tweet and if they did, they would have unfollowed me a long time ago :)

Sorry for the length in replying. Just my two cents here.

Excellent piece Richard. As you know I’m a big fan of BitRebels & Staff. Kudos to you all.

[Reply]

est

March 25th, 2010

Hi Richard – great article. Happy to know you take the time personally to tweet and respond; it’s important given the amount of followers you have.

I been tweeting since November, and started using Hootsuite last week. I’m finding that it helps me manage my areas of interests in people, business sectors, and personal interests. Additionally, I can see mentions pop up in real time and respond immediately.

I have been scheduling some business tweets during prime times so followers who have the most interest in that topic catch the tweet. And some quotes very late in the evening while people are more in relaxing mode.

While I do not rely on the scheduled tweets, it’s nice to have the option. I still hop over to the web page to catch random tweets.

I always appreciate your articles – always learning!

Thanks Richard :)

e.

[Reply]

David A. Kennedy

April 5th, 2010

Great post, Richard.

I think it’s good that you’re the one doing the tweeting, but I also think it’s OK to auto-tweet here and there.

I just discovered Hootsuite and love it. I had previously used TweetDeck. Like a lot of other folks here, I like the states, multiple columns, etc.

I auto-tweet when I find a lot of things I want to tweet out in a short time span. That way I can space my tweets out and not bombard people. Most of the time, it’s me tweeting though.

Like someone else said, it’s about balance. You can auto-tweet, but not all the time. Because that will take away from the personal nature of social media. If you auto-tweet, you should still be close by and able to check for replies, etc.

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@ChrissyJensen

May 12th, 2010

I totally use Hootsuite – I love the deck and because I am on Twitter 24/7, I like to actually share some of the great Tweets I read 9fr Minervity for example) when I know my Tweeps might actually be conscious. I also have a personal account as well as one for my shop, my Etsy shop and home design blog. Some tweets might be relevant to more than one of my accounts, Hootsuite lets me tweet to them all at the same time or stagger tweets.

[Reply]

Harrison Painter

May 15th, 2010

I am much like you in the fact that I do not sleep a lot, and my career path actually requires me to be on social media 24/7. My Tweetdeck is always up, Seesmic is on my phone as I go mobile, and I have now added Hootsuite to the mix to schedule a handful of tweets sharing great posts like the ones from your website.

In my case, all Hootsuite does is allow me to fill in some gaps and ensure that as I am doing research, or reading my daily news, I can program in things to share in a systematic format that will not flood the stream all at once. That said, since I am always connected, I’m still here to converse, answer questions, ect…..but if I am in a meeting that runs an hour or two, I still have a few tweets going out creating value for others.

So, I see it has it’s place, but 99% of folks will use these tools to be lazy. Shame, shame, shame! The power in all of this is in the engagement, and that can not be automated!

Thanks for being awesome Richard, and keep up the great work!!

LOVE IT!

Harrison

[Reply]

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