A Lego Man calls a construction business for a job. Hilarity ensues when the operator doesn’t realize he’s talking to a Lego Man. This is a very good example of a cool and funny user generated video that was created by a Lego fan. One of the most challenging job of anyone in the creative business is creating funny materials that people can understand and enjoy. What i particularly love about the content was the play on words between Lego man and the poor construction supervisor. The referencing and play on image was totally in sync with what the product does vs the real life scenario.