Is Hello Kitty Going Away Forever?

Since I only have one child, a boy, I don’t know much about girl stuff. In 2009 though, I had the privilege of getting to know a 5 year old little girl and it has opened up a whole new world for me. It is nostalgic when I hear stories about her, and it reminds me of my own childhood.

One thing I was nuts about when I was a little girl was Hello Kitty. Even today, the Hello Kitty store is busy every time I’m at the mall. That little cat has even made it onto this blog already in Richard’s article http://tinyurl.com/kngrxs. According to http://blog.paperspring.com, In Taiwan expectant moms can even check into a Hello Kitty hospital for a relaxing birthing experience.

Just from a branding perspective, the following is almost cult-like to me. For those of you that hate that cat, you’ll be happy to know that according to http://www.popcultmag.com, “There are signs of brand fatigue back in Japan and Sanrio is trying very hard to build up its foreign sales. If Sanrio doesn’t handle this right there is some risk that Hello Kitty could end up in the junk yard of failed brands down the road.” Yep, I’m very sad to report that it looks like the brand is starting to fade, but not here in the States.

While there are still 22,000 Hello Kitty products in circulation, let’s celebrate her success. If I was a little girl, my dream would be to have a Hello Kitty computer. That would combine my two loves. Obviously, from what I found on the internet, other people have the same idea, and some of them aren’t even pink. Enjoy!

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