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Earth Blocks: Lego Just Got Major Competition

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We talk a lot about the awesomeness of the Lego block here at Bit Rebels, and we really think that Lego is the solution to everything. I know, it might sound weird but it totally is, from a certain perspective. For a long time, Lego has been the sole competitor to itself really, and the only things that might have been in competition with their different Lego themes were their own new products. However, there are some people out there who seemingly will try and give Lego a run for their money. Don’t expect it to be a “new” kind of block toy; however, since they are all building on the foundation that Lego has already established.

This new competitor is called Earth Blocks, and they’re exactly what they sound like. Well, almost anyways. They’re created out of pure eco-friendly materials such as coffee beans, cedar sawdust or cedar bark. I don’t know if it’s the colors or the kind of blocks that kids will find very appealing, but they surely do their best to preserve the environment. I guess it is up to the parents to show them it matters, and that these can be as creative as regular Lego blocks.

So far they are only available in one size, and that is 1 ¼” by 5/8″ by 5/8,” if that tells you anything. Looking at the pictures will reveal more about their size and shape. When reviewed by Michael Hsu of the Wall Street Journal, Michael said, “Earth Blocks are softer around the edges than the classic toy. As a result they don’t snap together as tightly as LEGOs do.” So I guess there are still quite some leg room for Lego to play around with, but there is definitely some competition on the rise to rattle their Lego kingdom.

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Via: [DVICE]

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Author: Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 2.5 million unique visitors per month and is considered the go to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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