Do you want to use the Space Chair?

11/18/2009 - 1:00 am By Richard Darell

You would think they would have thought of everything by now when it comes to making a good ad. Well, it turns out they have yet a whole new stage to use as their playing field, Space. Toshiba, the maker and the producer of the ad has come up with a unique way to present the clarity of their newest TV…or whatever it is that they make an ad for. I have tried to figure out some in depth facts about this ad but it seems that Toshiba is keeping it tight as only Apple can do.

In the ad you can see a few people launching the chair and all the different cameras attached to it. Looks quite cool. My first thought when I saw it was “What happens when that chair falls back to the ground?” It’s not like it’s gonna end up at the same place as it started considering the wind will cause it to drift. But then I watched it further and it turns out there are certain things that control that. Whether it is the strong wind on its way back or if it is a mechanism to make it break apart I can’t tell but it’s rather a good trick. I like the genuine approach of the whole ad but then again, this haven’t been done before. Right?

I am left with a question though. Why is it so hard for humans to travel to space when we can, while just using a few bucks, send a chair to edge of our atmosphere? I don’t know if it an answer but as I read through the comments it turns out balloons doesn’t work without an atmosphere. Guess that’s it…or is it? Enjoy!

Author: Richard Darell

Known as a leader in social media, Richard shares his extensive knowledge of cutting edge design with designers and developers all over the world. Richard founded Bit Rebels in 2009, and currently the site welcomes over one million visitors each month. Minervity.com, another one of Richard's very successful sites, is known as the go-to place for design tutorials and information on the latest techniques. Richard's creativity has also led him to a very long and successful career in music as a song writer and producer for International artists. Richard hails from Stockholm, Sweden but also spends time in Los Angeles. Follow Richard on Twitter: @Minervity

5 Comments

Frazer

November 18th, 2009

A great ad. Response from blur group blog:

http://www.blurgroup.com/blog/blurdesigns/armchair-on-the-world-toshiba

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Clement Yeung

November 18th, 2009

That looked like it was in Space! The atmosphere sure leads out a long way from earth…

Thanks for that I loved it

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clayton.shumway@hp.com

November 18th, 2009

Very creative and intriguing ad. And not even one word was said!

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Richard Darell

November 19th, 2009

Yeah! I loved the idea and the execution of the video is genius! The clarity is just breathtaking and even though I don’t see any possibility to, I felt like I really wanted to sit in that chair to see that 360 view. That would have been AWESOME!!

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DJ Thistle

November 23rd, 2009

That ad appeals to my geek side. Loved it. I hope we start ramping up our space research over the next 50 years. I want to take a tour to mars in a Millennium Falcon.

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