Like many Universities here in the States, when I was in school, we were required to study Starbucks and how they’ve successfully built their business since 1971. I always thought it was interesting how the company’s mission statement is not to sell a lot of coffee, but rather “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
By focusing on making drinking a coffee a whole unique experience, they’ve been able to change our entire perception about what a cup of coffee can represent. To this day, caramel macchiatos are my favorite coffee drink in the whole word, but at 240 calories and 34 carbs per pop, I have to enjoy them in moderation, unfortunately.
This new Starbucks design in Japan created by an architect named Kengo Kumo has been making its way around the Internet lately, and I think it definitely deserves a place on Bit Rebels also. This inspiring design is supposed to make you feel like you are ordering and drinking coffee in a tree. It was made using a series of wooden blocks which are recyclable and easy to take down and put back up anywhere else in the world. I love how this designer took some of the traditional aspects of a coffee shop, like a front door, and threw them out the window to create something completely fresh and new. You can learn more about Kengo Kumo by visiting his website.