Fresh8 Gaming, specialists in dynamic advertising, has confirmed an exciting new partnership with sports betting specialists BetStars. The company behind the unique ad tech platform has been hired by BetStars to create a series of new, targeted adverts to be incorporated into their marketing campaigns. BetStars also announced a collaboration that will bring Quick Pick Accumulators to their platform, which we will talk about a little bit later in this article.
Fresh8’s platform tech will enable BetStars to deliver customized sports betting adverts to both market segments and individual users. The platform will deliver a series of ads that will auto-build upon delivery, ensuring that all messaging remains on brand at all times whilst being relevant in real time to the consumer, and the publisher content. This innovative campaign will initially roll out in the U.K market, with a further roll-out across the rest of Europe planned for later in the year.
BetStar’s Managing Director, Zeno Ossko, had this to say about the partnership with Fresh8: “We were looking for a partner that could deliver effective campaign promotions. The real-time automated application…means we can ensure a highly relevant marketing campaign.” Andrew Sharland, Fresh8 M.D reiterated: “brands such as BetStars need technology that reduces the manual process of asset creation and optimization”, before going on to say that “programmatic advertising and data led technologies will transform the way sports betting operators buy media”.
Another iGaming brand has also recently made developments in the sports betting sector. Award-winning next generation sports betting specialists, Digital Sports Tech (DST) have expanded their range of solutions with an industry-first bet style accumulator.
Designed with the 2018 football season in mind, DST’s Quick Pick Accumulators (QPA) will provide customers with the ability to combine multiple betting markets from the same game into one single accumulator. The markets will be drawn from DST’s proprietary player prop betting markets as well as other popular game markets like win/draw/win and total goals over/under.
What makes the Quick Pick Accumulator so revolutionary is that results will all be instantly priced for customers to bet on enabling them to make wagers on the spot. Traditional accumulators are cumbersome in comparison, they rely on the operators’ trading team to review and manual price bets before customers can place wagers. DST’s QPA’s will be powered by its state-of-the-art proprietary platform combined with powerful algorithms to analyze each customized bet to generate the most accurate odds and provide automatic results. According to Ari Lewski, DST’s Executive Director “What makes our proposition unique is the ability to price these accumulators instantly, which has never been possible before as operators currently have to manually generate odds, typically from requests made on social media channels.”
Some examples of the type of accumulator bets that customers will be able to both create and bet on using the Quick Pick Accumulator include:
- To win: Manchester United, total match goals over 2/5, Pogba to score and Lukaku to receive 2+ shots
- To win: Arsenal, both teams to score, booking points to be over 44.5, Vertonghen and Koscielny to both be carded
- To win: Chelsea, To win: Tottenham, Kane to block 2+ shots on goal, Cahill to receive 4+ tackles and Ramsey to score
QPAs are the latest innovative sports betting and iGaming solution that DST has brought to market in recent years. Just last year, the company released its Player Props product, which enabled customers to customize their own bets based on real-time player performance across a variety of sports and statistics. Player Props is now used by a range of tier one operators worldwide and helped the company win ‘Best Innovation’ at the 2017 GIA Awards.
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