Have you ever seen a plumber’s crack in real life? It’s not pretty. As a matter of fact, it’s gross. I haven’t seen one for many years, thank gosh. I’ve always wondered though, do plumbers get a bad rap for that or do most plumbers really expose their butt cleavage like it’s no big deal? Since I don’t know anyone who is a plumber, I don’t know the answer to that question.
These very creative t-shirts seem to fix it all though. They can easily turn a plumber’s crack into very cute cleavage. Sure, it’s butt cleavage, but it’s so clever that you’ll almost forget you are looking at a plumber’s butt. Unfortunately, these t-shirts were only created for this photo shoot.
Ad agency Scholz & Friends came up with this concept in 2011, and photographer Markus Mueller and Art Director Michael Johne made it all come together. They took these pictures in one day at different locations in Berlin. The client who got to benefit from this brilliant advertising was Das Handwerk, which is a German union for handcraft companies. And, in case you are wondering, none of these pictures were photoshopped. I was thinking that it would be really fun to have one of these t-shirts, but then I realized that unless I was going to let my butt hang out of my pants, it wouldn’t really have the same effect.