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DESIGN | 2 Years Ago By Diana Adams

Women Superheroes: Creative Breast Exam PSA Illustrations

Wonder Woman Breast Exam PSA

I remember back about a decade ago when doing breast self-examinations was still kind of skeevie. Times have changed a lot, and for the better. Now it’s not only widely accepted, it’s truly mandatory to catch the bad stuff quickly and safely. I love this ad campaign that makes those self-exams geeky and fun. Leave it to Wonder Woman, Catwoman, She-Hulk and Storm to make checking for lumps cool.

These great illustrations were created by Maisa Chaves for DDB Mozambique. Of course, their purpose is to raise awareness about the importance of regular breast exams. The text on the ads, which is hard to see in these images, reads “Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against this enemy and, when in doubt, talk to your doctor.

I appreciate this campaign very much, and I hope it will encourage some of our readers to do a self-examination today if they haven’t done one recently. The only criticism I have of this is that once again, it’s a campaign with all Caucasian women. Breast cancer affects women all over the world, and I wish there was a little more diversity with that regard. Overall though, anything that successfully raises awareness about this topic is brilliant in my opinion.



She Hulk Self Breast Exam

Wonder Woman Self Breast Exam

Storm Self Breast Exam

Catwoman Self Breast Exam

Via: [Nerd Approved] [The Mary Sue]

Author Avatar Image Representation

Author: Diana Adams

Diana has a passion for blogging and has written over 4,000 blog posts. You can usually find Diana working in her home office in Atlanta or sitting in the corner of a downtown Starbucks somewhere with her mobile devices in one hand and a Grande Caramel Macchiato in the other. She loves Star Wars, hot chicken wings, and nice people.

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