Did you know that a product’s color influences 60 to 80 percent of a customer’s purchasing decision? Think about it, and you’ll realize it’s true. If I’m at the grocery store and I see a box of pasta that is blue and another box of pasta that is white, I’ll buy the blue one even if it costs a little more. There is just something about white packaging that makes me think the product inside won’t taste as good. It’s silly, right?
Another example could be with cars. Conservative cars that are painted unusual colors are often priced less than the same cars painted white or black. The dealers do this to hopefully attract a buyer since the car’s color might be affecting the purchasing decision in a negative way.
If this is something you’ve never thought about before, chances are that color matters a lot more than you realize. We’ve touched on this topic before, and if you want to read a more in-depth article about it, you can check out one that Richard wrote called The Ultimate Visual Color Theory Guide Behind Brand Design. You can also see a list of popular brands and they colors they’ve strategically chosen at The Most Powerful Colors On The Internet.
In this new infographic by Column Five and Marketo called True Colors: What Your Brand Colors Say About Your Business, you’ll be able to see the actual emotional response these colors evoke and the industries in which they would most likely be effective. Our main color here at Bit Rebels is blue, and according to this infographic, that is a good color for technology… So, yay!
Click Infographic To Enlarge