“Typography Everywhere”

Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.  Since digitization, typography has spread to a wider ranger of applications, appearing on web pages, LCD mobile phone screens, and hand-held video games. The ubiquity of type has led typographers to coin the phrase “Type is everywhere”. Here are two works of Pallete Design Industries that illustrates it to the T.

The Dharma Lounge has come to fruition through the exploration of using text as both structure and decoration.The purpose of this chair is to create a situation where the participant is embraced by the possibilities of creating a relationship with the object based on personal and communal experiences and memories thus substantiating the lifespan of the product. Customizable colors, text and languages are an option Palette Industries offers as well.

“You cannot create experience you must undergo it”  Quoting from the prolific writer Albert Camus, the lamp is a manifestation of the dualisms of life. A beacon for the human experience the lamp is constructed to be a humble exterior shell teaming with chaotic self reflection. As light penetrates through the voids of the text, it becomes a symbol of the juxtaposition of our own internal concepts of existence and the ones we attempt to maintain on the surface. Continuing the exploration of typography as a means of decoration and structure (Dharma Lounge) the Camus floor lamp creates situations where the participant is embraced by the possibilities of creating a relationship with the object through denotative and connotative ideals.