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DESIGN | 3 Years Ago By Diana Adams

Thought Provoking Advertising: Belly Fat Is Your Mini Me

Creative Health Print Ads

Let’s face it, belly fat is nasty. It makes our whole bodies look all weird and disproportionate. Since I like to drink beer, I’m always aware that I have to exercise a little more so I don’t add any weight to my waist. In addition to how it looks, belly fat is very unhealthy. We’ve seen articles written about it all over the Internet, but recently, even more has been discovered about how belly fat can cause long-term damage to our health and well-being.

According to an article published last month on WebMD, a new study shows that people with heart problems who carry extra fat around their waists have an increased risk of dying. However, it’s a double-edged sword because according to the Mayo Clinic, having a large amount of belly fat can increase our risk of heart disease in the first place (along with high blood pressure, stoke, cancer, sleep apnea, type 2 diabetes, and more). This article in Harvard Health Publications and this one on MSN both confirm this information. It’s more prevalent in men than women, but it affects both of us. If you have some extra belly fat that you’d like to get rid of, I found two articles that offer some smart tips: 3 Ways to Lose Nasty Stomach Fat and Let’s Face Belly Fat.

Recently, Acerca (a company that promotes healthy living) and Giovanni+Draf FCB (an ad agency) teamed up to create these print ads. This campaign’s goal was to illustrate that not only does belly fat look strange, it can make moving around during activities like working and having sex very difficult. I think the way they chose to depict the fat as a mini me is brilliant! You can view much larger images of these ads at the source site linked below.

Belly Fat Is Evil Twin

Stomach Fat Is Evil Twin

Stomach Fat Heart Disease

This last image isn’t part of the campaign. I just thought it was an interesting visual.
Man Squeezing Belly Fat

Via: [Musings Of A Marketer]

 
 
 
 
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Author: Diana Adams

Diana has a passion for blogging and has written over 4,000 blog posts. You can usually find Diana working in her home office in Atlanta or sitting in the corner of a downtown Starbucks somewhere with her mobile devices in one hand and a Grande Caramel Macchiato in the other. She loves Star Wars, hot chicken wings, and nice people.

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