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DESIGN | 2 Years Ago By Diana Adams

The Beach Towels That Remind You To Shave

Gillette-Body-Hair-Beach-Towel
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Did you know that only 12% of women like facial hair on men and a whopping 71.6% of men prefer a shaved bikini zone on women? Shaving is a big part of our lives, and unless you get a permanent hair removal procedure or you get waxed regularly, you probably have some razors of some kind in your bathroom.

We write a lot about different advertising campaigns here on Bit Rebels, but one perspective that we probably don’t think about enough is that no matter how creative it is, and no matter how much people like it, there is still a chance it won’t be effective. The jury is still out on the new Playboy Magazine ads that I wrote about yesterday. We’ll have to keep an eye on that one.

The ad I’m sharing with you today was from Gillette, and since it was a campaign from last summer, I can share the results with you. Although some of us might not shave as often during the winter, when the summer comes, we hit that razor every day, right? I know I do. At the beginning of last summer, Gillette wanted to create a funny, memorable, unique campaign that would prompt people to shave. They came up with these bright beach towels with holes in them, which I think is really creative.

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When the towels were placed on the ground outside, the grass started to sprout through the holes as you see in this picture. It’s cute, right? Gillette had thousands of these towels placed all over public spaces in Germany. Was the campaign effective? Well, the result was that before summer really even got started, those towels were all stolen, and it was over before it really begun. Kinda makes you giggle, doesn’t it? A lot of people thought the campaign wasn’t successful because of that, but Gillette had the last laugh. They intended that to happen all along! I wish I had one of those towels.

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Gillette-Shave-Fur-Away-Towels

Via: [JayMug] [Ads Of The World]

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Author: Diana Adams

Diana has a passion for blogging and has written over 4,000 blog posts. You can usually find Diana working in her home office in Atlanta or sitting in the corner of a downtown Starbucks somewhere with her mobile devices in one hand and a Grande Caramel Macchiato in the other. She loves Star Wars, hot chicken wings, and nice people.

One Comment

sub prime home loans

April 12th, 2013

Awesome blog! Is your theme custom made or did you download
it from somewhere? A theme like yours with a few simple adjustements would really make
my blog stand out. Please let me know where you got your theme.
Many thanks

[Reply]

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