What would you do to attract new business to your restaurant? Kudos to another clever idea by Publicis (for Fisch Franke Restaurant). To create visibility and awareness of their use of fresh fish, the creative team decided to bring the fresh fish tank (usually inside the restaurant) out on the street. This bus shelter poster ad caused quite a stir on the streets of Frankfurt, Germany, exactly what they had hoped for. The talk of the town – at least for a few days.
