Slice of Summer | Design

Los Angeles-based Illustrator Hiroko Sanders created the illustrations for the new Kleenex “Perfect Slice of Summer” tissue box series. Since the illustrations are the primary part of each carton, the challenge was to create artwork utilizing a style that embodies the spirit of summer, and that works uniquely with the carton design.  The three boxes are images of different fruits rendered with a stylized realism that unifies the design of the package with the brand and product.

Visually stimulating and really captures the essence of summer.

Source: Dieline


Project credits: Hiroko Sanders, Illustrator
Jennifer Brock, Senior Designer/Brand Design – Kimberly Clark Corp.

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