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How To Know If You Need A New Logo [Flowchart]

3 Years Ago By Richard Darell

It can sometimes be hard to understand why your business isn’t picking up even though you have a great product or service to offer. You might be thinking you need to put more money down the marketing drain, or perhaps spend more time on social media. What most business owners fail to understand is that the source of bad business could be as simple as a faulty brand image. It could even boil down to something as simple as needing to switch out your company logo for a new logo.

But then we stumble on the question of how do you know you’re in need of a new logo? There are of course a whole truck load of ways to find out whether you need to touch up your brand image a little. You could always ask your customers or clients whether they think your branding is sufficient, or even if it’s in line with the product or service you offer. It can be a time consuming and costly endeavor to change it, and one that could end up putting you in the same position you were in even before you started asking the question.

Branding can be a serious business, and usually it means you will have to keep balancing a whole lot of social networking accounts. Not only that, but you also need to keep an eye on the results of your branding. Wouldn’t it be a whole lot easier if your followers and fans did the work for you instead? With good branding, you can achieve all this, but it will take some work to get there.

We could always consult a flowchart called Do You Need A New Logo? presented by Design By Watermark. It’s a somewhat humorous view on the whole matter, but it could very well give you a little insight about this highly relevant and pressing issue. You’d be surprised by how many companies have changed their company logo for a new logo and reaped unimaginable success because of it. Have a look at this flowchart and see if you and your brand are in need of a new logo.

 Find Out Whether Or Not You Need A New Logo

You Need New Logo Flowchart

Via: [visual.ly]

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3 Comments

Logo Design

February 3rd, 2014

Everything needs change with the passage of time and with the demand of time. In this scenario changes in a logo is very important thing. Lots of multinational companies and world famous businesses do miner changes in their existing logo with the passage of time and on some special occasions. Your shared information is very helpful to understand the needs of a business.

[Reply]

caroline

June 21st, 2015

Very interesting write-up for those who already have a logo. There is much precedent for logo redesign and we even saw some major successes in 2014 – Netflix, Southwest, Foursquare and Paypal. It is always advisable to try and look at a logo in the context of various internet standards but for professional designers just starting up I would suggest checking out this article from Webydo.

[Reply]

TideBuy Coupon

February 12th, 2016

your opinion is excellent to about how to need new logo. your writing structure is awesome and your design is too good. i like your post and your blog.

[Reply]

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