Logo Design | Time Lapse Study

09/11/2009 | By Richard Darell

(No Ratings Yet)

Loading ...

Creating a logo for a company is quite a task to undertake each time. It’s important to know that it’s not just to push some pixels into a design and then call it a logo. There is much more that goes in to it and it is usually taking a long time to come up with the right design that speaks to the company requested the new logo as well as the customers the company is aimed towards. The more information about the product/company you are given the more you will be able to pinpoint their speciality in the logo as well as the uniqueness in their approach.

Factors vary from the company’s name to the very process they produce their products that they offer their customers. To find a way to present them in a single logo is a lot harder then one can imagine and it usually takes several sketches (as you will see) in order to come up with the right one to modify and refine to meet the criteria that you think the client is after. There are usually also several logos and variations presented to the client on order to cover your base so to speak. In most cases they find exactly what they need choosing from 5-6 different designs and modifications.

Watch this time lapse video to see the whole process before your eyes. A process that usually takes a day or two to really capture the best and inspiring logo. Process goes from simple doodling, sketching to creating a vector model of the logo in Illustrator.

Author: Richard Darell

Known as a leader in social media, Richard shares his extensive knowledge of cutting edge design with designers and developers all over the world. Richard founded Bit Rebels in 2009, and currently the site welcomes over one million visitors each month. Minervity.com, another one of Richard's very successful sites, is known as the go-to place for design tutorials and information on the latest techniques. Richard's creativity has also led him to a very long and successful career in music as a song writer and producer for International artists. Richard hails from Stockholm, Sweden but also spends time in Los Angeles. Follow Richard on Twitter: @Minervity

12 Comments

@gariphic

September 11th, 2009

Richard-awesome educational post. Really shows all the design decisions and variations/challenges a designer must go through to reach a final pleasing successful effective logo. A must watch video for all clients and designers. I’ve bookmarked it for future ref/sharing.

Most clients only see 2 comps and the final design and rarely are exposed to the thought process. Also note to new designers, always sketch first before sitting at the Mac. Design with pencil+coffee, build/flesh out on Mac.

[Reply]

linko

September 11th, 2009

Interesting… this is very elaborate and artistic.
Thanks for the video Richard

[Reply]

ailaic

September 12th, 2009

Good video! As it was said, it shows the elaborate workflow a designer must go through in order to get a logo done.

Clients have the impression that you spend 15 minutes on it, but it can take even 4-5 hours.

BTW, as you, I also waste alot of time deciding on the font

[Reply]

tylersmyler

September 16th, 2009

Very nice video! Logo design is a tough process and can take hours and hours.. months..

I liked how you waited until the end to polish up the shape with gradients and bevels.. very smart.

[Reply]

meg

September 22nd, 2009

((you’re awesome! lol! great post! ))

[Reply]

Most Interesting Ideas

October 23rd, 2009

Nice, but font isnt exclusive

[Reply]

Derek Land

November 11th, 2009

I find it very educational to see how other designers create logos – seeing the discards and subtle changes as the final one emerges is awesome.

Thanks for posting

[Reply]

Darren Stevens

November 11th, 2009

i don’t like the logo at all, But i guess the video is ok

[Reply]

Adam

January 13th, 2010

Well the logo look far nicer on some drafts, though I’m glad to see im not the only person who spends an epic amount of time changing fonts and moving the most minute amounts of detail.

How much input did the client have in the logo during production stage? did they give you the nod from sketches or did you sketch and then move straight to digitul?

Thanks

[Reply]