How come we have gone from using 3D typography to picking up the trade of making infographics? It’s somewhat of a weird question, I can admit that. But I feel as if we have forgotten about the wonderful and inspiring uses of typography art, and how it can present data in way that is somewhat more descriptive than an infogaphic can. Sure, it might be a little bit more time consuming to create it, but I think the outcome is a lot more appreciated. This is especially true today when everyone seems to feel that we are going down a one-way street when it comes to infographics. Sure, typography is a huge and broad spectrum so narrowing it down to just what I have said is somewhat stupid, right?
The fact is, when it comes to type, there are so many ways you can push inspiration beyond your wildest dreams. It’s inspiration that will in turn become creativity which will lead you to create some majestic artwork. Just have a look at these 3D type creations, and you will totally know what I am talking about. They are created by type artist Johnson Banks and are called “Arkitypo.” As you can see from the video, they are all created using a 3D software. With the various tools to spin, rotate and curve the characters, Johnson has managed to create mind twisting type art that will leave you with a lasting impression. They only thing Johnson has used is the characters themselves, which are built up to form something entirely different. Anyone who has ever used a 3D software knows that these things are not too hard to create; however, it’s figuring them out and building them that is ultimately the challenge.