Inspiration is the key word here in the different mediums that these sofdrink company has initiated. I really loved SXSW 2009 Twitter Visualizer.
It was fun and really eye catching the way they implemented the twitter interface.
Aside from that, here are some cool examples of their print ads and outdoor materials for inspiration.
A subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters playing 12 different tracks running.
Or their container trucks that have the cool illusion effect. Plus the eye catching Pepsi Max the ZZzzZZZ Ad. Pepsi-Cola company always produces creative advertisements for their products. No matter what medium they use. Click here to see more.
