INQ Mobile dubbed as the first Social Mobile with its Easy access to your favourite things: Switcher gives you instant access to Facebook, Messenger, Skype and other services via a scrollable carousel of icons on the INQÂ¹ home screen.But not only that, what caught our attention was the creative box packaging with illustration by Yuko Shimizu.
The reason for the design:
â€œCommunication is at the heart of everything we do. We express this in our brand through one of its most striking and creative aspects: art. Not in any lofty way, but in vibrant and streetwise forms: illustration, comics, film – whatever we like really, whatever catches our eye.
With the INQ1 box we wanted to create an object of beauty – something to cherish not chuck. All too often, packaging ends up in landfills, or recycling bins at best. While weâ€™d like people to keep it, use it and treasure it.
When we design our handsets we remix and edit internet services so that they play best on a mobile. Similarly, our in-house creative studio, Elmer Zinkhann and Ashley Benigno, remixed the idea of a box and made it into a place to display artwork.â€