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Creative Condom Marketing: Last Longer With The Stamina Pillow

durex-condom-marketing-campaign

Since I’m not a guy, I don’t know if it’s true that if you look at something fugly while you’re making love that you’ll have more stamina and be able to last longer. Just typing that sentence makes me glad I’m not a guy. Ladies have it so much better in my opinion, and this is just one more thing we never have to think about at an awkward time like you men do. If this was a real pillow, which I don’t think it is, it would be ridiculous I know. However, as a marketing campaign, it’s funny, edgy and very creative.

About 25% of the condoms used in the world are made by Durex, and they have a reputation for creating controversial marketing campaigns. According to the company, their condoms make men last longer, and as a result, they’ll be able to keep their ladies happy longer. To get that point across to consumers, they’ve decided to use a campaign featuring a Stamina Pillow.

I don’t have to explain the idea behind these pillows since I think it’s obvious. What I really want to know is how they can make a condom do that. I have a feeling that is one thing I will never find out the answer to. The more I look at these pillows, the more I think they’re kinda cute. I think it would be a fun time to have a few of these around the house. If you would like to read about lasting longer and having more stamina in a different kind of way, check out Laptop Kama Sutra.

Durex-Condom-Stamina-Pillow

Durex-Condom-Stamina-Pillow

Durex-Condom-Stamina-Pillow

Durex-Condom-Stamina-Pillow

Via: [Incredible Things] [Hi Consumption] [Buzz Patrol]


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Author: Diana Adams


As the editor and global advertising director for Bit Rebels, Diana spends her days fine-tuning the content for Bit Rebels and working with established companies, startups, app developers and Internet entrepreneurs who want to be associated with the Bit Rebels brand. Diana started with Bit Rebels in July of 2009, three weeks after the site launched. She brought fifteen years of Information Technology experience and a love of everything considered geek with her, and she enjoys the journey each day as the site continues to reach more people and progress at a very fast pace. You can usually find Diana working in the Bit Rebels office located in Atlanta or sitting in the corner of a downtown Starbucks somewhere with her MacBook, iPad, iPhone and a Grande Caramel Macchiato. You can reach Diana at diana@bitrebels.com.

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