When I first saw these, I just thought they were some super cute finger drawings, which we’ve seen so many times before. Then I found out they are part of the most recent advertising campaign for Playboy Magazine. The caption reads, “Pleasure In Your Hands.” As you see in some of them, the lady is holding a book (or magazine) so I thought it meant the Playboy Magazine is in your hands. Then I read that it’s about wanking. Okay, I finally get it, and I think it’s brilliantly creative.
Think about it. If you were hired by Playboy (which has been around since 1953) to create a tasteful ad campaign which focuses on masturbating, would you be able to come up with something this original?
This concept was created by the Neogama BBH advertising agency in Sao Paulo, Brazil. As the sales of magazines and paper advertising overall continue to take a nosedive while Internet use is on the rise, I wonder if this type of advertising will actually make an impact on the sales of Playboy Magazines. Playboy has always been a company known for cutting edge innovation (did you know that there will be a Playboy mansion in space?), so even though many magazines are dying off, I wouldn’t count this one out just yet. Playboy is the type of company that when you least expect it, they come up with something new and fresh.
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