These limited edition Campbell’s Soup cans are so well designed. Even though the whole Andy Warhol craze was before my time, a lot of the pop culture art we write about here on Bit Rebels is inspired by the mark he left on the world. You can recognize artwork influenced by Andy Warhol because it’s usually a somewhat abstract piece of art depicting an iconic person painted in bright colors with an almost comic book flair. You can see some examples here on Google Images.
What you may not know is that Andy Warhol ate Campbell’s soup for lunch everyday. He loved that soup so much (especially tomato) that in 1962 he designed a now famous work of art featuring the red and white labels that we know so well. It’s called 32 Campbell’s Soup Cans, and to this day it hangs in the Museum of Modern Art. Incidentally, those red and white soup cans were originally debuted in 1898, and they haven’t changed a whole lot since then.
To celebrate the 50th anniversary of that very special piece of art, Campbell’s Soup is about to release a set of limited edition tomato soup cans inspired by Andy Warhol. There will be 1.2 million cans produced, and they will be sold in Target stores beginning this Sunday for 75 cents each. There seems to have been a long relationship between Andy Warhol and Campbell’s Soup that spanned over 20 years. Of course, it all began with his soup painting. This isn’t the first time they’ve honored him on a soup can, and they even commissioned him a few times over the years to create other pieces of art. Unfortunately, people’s interest in Campbell’s Soup is declining since the soup business is struggling right now. Perhaps these new Andy Warhol inspired can designs will infuse people’s interest in eating soup, well, at least tomato soup. Yum.
Campbell’s Soup Pop Art Limited Edition Packaging