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Target With Color: The Vital Impact Of Color [Infographic]

3 Years Ago By Richard Darell

One of the most important aspects of marketing is making sure your brand is perceived the way you want it to be. Most of the time, that has to do with color and how we use it. People are infinitely influenced by color, and sometimes it’s the only thing that keeps them from signing up or buying something. There have been plenty of examples where companies have changed their brand color and found a massive increase in sales. This article is about how you can target with color.

Some of the world’s most successful brands have gone to great lengths to make sure their brand color is represented in abundance. Facebook and Coca-Cola are just a few examples of brands that have stuck to their color and done so with incredible success. So how do you target with color? It’s quite easy actually. All you have to do is make sure you first figure out what your brand color is supposed to express. Once you know that, finding the right color and sticking to it is quite easy.

In order to simplify the process, the people over at The Printing House Ltd pulled together an infographic that will come in mighty handy when trying to pinpoint the right color for your brand. It’s when you target with color that you will have a chance to really express what your brand is all about. This infographic called Target With Color has a color table that will help you see what each color represents, and how you can combine them in order to make your brand logo and marketing content as representative as humanly possible.

When you have identified what your brand should stand for, simply look through the table of colors and you will be able to target with color from thereon after. Visitors, customers and clients all have their own favorite colors, so when you choose a color, its always good to make sure your color is widely liked. For a long time, blue has been the most popular color on the Internet, but sometimes a brand comes along that changes that. The question is whether or not you are the one who will pick the next most popular color on the Internet. Targeting with color is a vital part of any business, and this infographic will help you master it.

The Printing House’s Target With Color Guide

target-with-color-guide-infographic

Via: [visual.ly]

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One Comment

Jackie Bigford

August 24th, 2013

Great article Richard. The power of colour should never be under estimated. I have taken a course in the effects of colour and this article timing is perfect. I am in the midst of designing my website ..and you guessed it…Blue is my fav colour

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