One of the most simple ways of growing your business through SEO marketing is through link-building because the more websites that link to yours, the more credibility your business will have. Plus the more legitimate links you have, the higher you will rank in organic search engine results.
One thing you don’t want is to have spam websites linking to you or to overly flood search engines with link pages, but there are ways that you can build credible links to yourself without needing to ask or pay other website owners to do it.
Build Links Through Your Social Media Pages
[pullquote]Despite all the hype that social media marketing gets, people often fail to mention its most obvious advantage.[/pullquote] It’s an easy medium to build links to your website and you can easily update your followers to new developments on your website through social media platforms.
Twitter is often cited as a favorite by many social media marketing gurus, but LinkedIn and Facebook also provide a lot of useful tools. You should still make sure that your social media pages are well-maintained and have the same professional appearances as your website to add credibility to social media links.
Build Links Through Blog Pages
Blogging is sometimes thought of as just icing on the cake for a website, and some business owners mistakenly think it’s unnecessary altogether, but you’d be missing out on a huge opportunity for link-building if you ignored it. There are all kinds of free blog spaces to take advantage of where you can build creative links for your website such as WordPress, Google’s blogger, Squarespace and many other blog outlets.
You may want to consider paying a small fee though to get a new domain name for your blog so that it appears more uniform and professional just like your website, but there are many reasons you should have blogs with links for your company.
- Blogs are where you can go a little more in-depth to explain what a product or service can do for a customer, or how they could save money with it.
- Blogs are also a way for search engines and crawlers to pick up more keywords pointing potential customers to your website links.
- Blog posts can be a small investment for quality articles, and sometimes it’s worth it to buy content from content mills or crowdsourcing outlets if you can’t devote your own time to it.
Build Links Through PPC Ads
This is one of the more expensive investments you might make for link-building, and it’s really another topic altogether when you think about it. But building links through ads including PPC advertising such as Google AdWords and Bing Ads is still as relevant as ever even in the days of social media and mobile marketing.
The main decision you need to worry about with this is whether you can effectively manage PPC marketing and link-building yourself, or if you should hire a marketing agency to do it which will ultimately be determined on what you feel will bring the highest ROI.
Funding Your Link-Building Endeavors
While there are many free tools for creative link-building for your website, you’re more likely to do better through using paid services. But if you’re a little short on capital how would you go about doing it? One way is through using Miami title loans if you have a vehicle because title loan money can be used for anything including website marketing and link-building. But there are other short-term loans out there as well such as merchant cash advances or small business loans that might help you.
If you are interested in even more SEO-related stories and information from us here at Bit Rebels then we have a lot to choose from.