In this forever evolving technological world, digital marketing has become an extremely fast-paced industry that is constantly changing to stay up to date with the latest releases and approaches. Nowadays, digital marketing has strayed away from simply promoting and advertising. To go above and beyond competitors, digital marketers focus on a more personal approach in order to deliver a unique and tailored experience. Bulldog Digital Media is a digital marketing agency that specializes in finding the most suited approach for each client, creating trusting relationships and remarkable results.
So, what is the state of digital marketing looking like for Summer 2017? Read on to discover where the main aspects of digital marketing are standing.
Search Engine Optimisation
[pullquote]To keep a website healthy, regular audits are necessary to help identify errors and figure out what improvements can be made.[/pullquote] It has recently been found that 47% of digital marketers conduct an audit every six months, yet less than half will audit a new client’s website. It is more important than ever to perform SEO audits, especially if you are dealing with client’s who may not particularly understand SEO or the results it gets. The number of digital marketers who perform SEO audits has been rising over the years and it is only a matter of time till they are a staple part of any digital marketing campaign.
Social Media is a factor that digital marketers have been paying extremely close attention to in recent years. Facebook recalibrated its feed algorithm in order to show users more content from friends and family, and less content from brand pages. As a result of this, publishers and brands across industries saw massive cuts to organic reach – up to 50% in some cases. Since this change in 2016, it has become evident that you shouldn’t put all your eggs in one basket. Having a range of the most used platforms (Twitter, Facebook, Instagram, Snapchat) is the most effective approach to take in 2017 in order to reach out to the largest audience.
Realistically, the majority of digital marketing approaches cannot be achieved without content to go alongside it. However, despite its popularity, the majority of digital marketers avoid spending large amounts of money on content marketing. Although a time-consuming process, content is now usually created in-house, saving money and the risk of unreliable sources. [pullquote]In terms of content marketing types, blog posts are definitely in the lead as the very most effective form of content marketing today.[/pullquote] Content marketing is a vital part of any online marketing effort and should never be overlooked.
As well as written and image content, video content has recently become a large part of the industry, with big names like Gareth Bull pushing video as much as possible to future proof their strategies. As well even starting their own channels to push a personal brand, this can be seen in his popular online business series It’s Gareth Bull.
Did you know that more than 50 percent of web users log on with their mobile devices? It is important that your approaches are both computer and mobile compatible so that they reach out to the largest volume of audience possible. The introduction of Snapchat Geofilters, in particular, is something that digital marketers will want to keep an eye on in 2017 – a great way to inform others about events, locations and businesses.
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