Rebel Shop Geek Store

Subscribe

How To Make Money With No Deposit Casinos
How To Make Money With No Deposit Casinos

KICKSTARTER
J.A.E.S.A: Next Generation Artificial Intelligence
J.A.E.S.A - Next Generation Artificial Intelligence
KICKSTARTER
Looksery: Real-Time Face Transformation Filters
Looksery App
KICKSTARTER
Leaf Mount: Collapsible Stand For iPads, Samsungs, Kindle+
Leaf Mount
KICKSTARTER
ANTVR: All-In-One Universal Virtual Reality Kit
ANT Virtual Reality
BUSINESS | 1 Year Ago By Diana Adams

How Marketers Use Psychology Of Choice To Their Advantage [Infographic]

marketers-to-their-advantage
Advertisement

We’ve all heard the phrase, “We are our choices.” It’s true when you think about it. Every single choice we make from what to eat for lunch to who to spend our lives with impacts our future and our happiness. Although most of us try to make good choices, are we in complete control of the choices we make? It turns out when it comes to purchasing decisions, there is a whole psychology behind how we make choices. As it turns out, savvy marketers know this and are able to use it to their advantage.

Of course we know that the supermarket puts the sugary cereals that kids love at their eye level on the shelves so they will see them and beg their parent’s to buy them, but I’m talking about a psychology that goes much deeper than that. I can’t decide if marketers who use this to their advantage are smart or sneaky. I suppose it’s a little of both.

This infographic called Choice Is An Illusion by BestPsychologyDegrees.org (with reputable sources listed at the bottom) suggests that marketers have done their homework over the years, and they know more about how we make choices than we do.

Advertisement


Just to mention one example, according to their research, although we say we want to know all the options, we really don’t. Too many choices makes us tired and makes the buying decision uncomfortable. Plus, many times we aren’t happy with our choice when it’s over. On the other hand, having less options makes for an easier decision that we are happy with in the long run. Marketers use this to their advantage when selling us everything from mutual funds to new cars to jam at the grocery store. This makes me wonder about other areas of our lives. Do you think there are other choices that we make which we aren’t in complete control over? It’s a bit creepy.

How Marketers Use The Psychology Of Choice To Their Advantage

(Click Infographic To Enlarge)

marketers-use-to-their-advantage

Header Image Credit: [The Best Brain Possible]

Author Avatar Image Representation

Author: Diana Adams

Diana has a passion for blogging and has written over 4,000 blog posts. You can usually find Diana working in her home office in Atlanta or sitting in the corner of a downtown Starbucks somewhere with her mobile devices in one hand and a Grande Caramel Macchiato in the other. She loves Star Wars, hot chicken wings, and nice people.

Leave A Comment

You Might Also Like...
Bit Rebels
According To CERN, It Looks Like The Higgs Boson Exists After All
According To CERN, It Looks Like The Higgs Boson Exists After All
SHARES
187
20 Vital Success Tips For Your Facebook Business Page [Infographic]
20 Vital Success Tips For Your Facebook Business Page [Infographic]
SHARES
309
Sidewalk Design To Provide QR Codes With Tourist Information
Sidewalk Design To Provide QR Codes With Tourist Information
SHARES
347
Haptix Turns Anything Into A Multi Touch Surface Instantly
Haptix Turns Anything Into A Multi Touch Surface Instantly
SHARES
299
Groundbreaking Virtual Robotics Allow Us Our Very Own Robot Avatar
Groundbreaking Virtual Robotics Allow Us Our Very Own Robot Avatar
SHARES
171
 
css.php