Close
Send Us A Tip

Do you have a tip for us? Just like any other popular news site, we accept tips from our readers. It is a quick way to help us find what people are talking about around the globe, what is about to go viral and, of course, what you think should be featured on Bit Rebels.
Please understand that we get hundreds of tips each day, and we can't feature everything. We are dedicatedly looking through all the tips submitted and pick the things we feel will appeal to our audience.

Name * Email *
Website * Related URL *
Subject *
Comment *
Verify That You Are Human... *
+ 9 = 10
Bit Rebels Logo
marketers-to-their-advantage
Advertisement
CHECK OUT MORE OF OUR ARTICLES

How Marketers Use Psychology Of Choice To Their Advantage [Infographic]

3 Years Ago By Diana Adams

We’ve all heard the phrase, “We are our choices.” It’s true when you think about it. Every single choice we make from what to eat for lunch to who to spend our lives with impacts our future and our happiness. Although most of us try to make good choices, are we in complete control of the choices we make? It turns out when it comes to purchasing decisions, there is a whole psychology behind how we make choices. As it turns out, savvy marketers know this and are able to use it to their advantage.

Of course we know that the supermarket puts the sugary cereals that kids love at their eye level on the shelves so they will see them and beg their parent’s to buy them, but I’m talking about a psychology that goes much deeper than that. I can’t decide if marketers who use this to their advantage are smart or sneaky. I suppose it’s a little of both.

This infographic called Choice Is An Illusion by BestPsychologyDegrees.org (with reputable sources listed at the bottom) suggests that marketers have done their homework over the years, and they know more about how we make choices than we do.

Just to mention one example, according to their research, although we say we want to know all the options, we really don’t. Too many choices makes us tired and makes the buying decision uncomfortable. Plus, many times we aren’t happy with our choice when it’s over. On the other hand, having less options makes for an easier decision that we are happy with in the long run. Marketers use this to their advantage when selling us everything from mutual funds to new cars to jam at the grocery store. This makes me wonder about other areas of our lives. Do you think there are other choices that we make which we aren’t in complete control over? It’s a bit creepy.

How Marketers Use The Psychology Of Choice To Their Advantage

(Click Infographic To Enlarge)

marketers-use-to-their-advantage

Header Image Credit: [The Best Brain Possible]

From Around The Web

Leave A Comment

SUBMIT

css.php