Any business that wants to be taken seriously in today’s marketplace will need to get themselves a website. Without a website, a business simply looks unprofessional. Whenever we want to find a product or service, most of us will head straight to our web browsers and search online. A company that isn’t maintaining an online presence will be missing out on a lot of potential business.
With that said, it is not enough to simply cobble together a basic site, stick it online and expect business to flourish. In order for your business’ website to work for you and to produce worthwhile results, it needs to be approached with care and consideration.
The following are the most essential ingredients of a successful business website. Without these elements in place, your website simply won’t be able to make the kind of impact you need it to.
Keep It Updated
This is perhaps the most commonly overlooked aspect of a successful business’ website. Even if your website’s primary purpose is simply to provide information and direct visitors to contact you through other means, you still need to give visitors some indication that this is the website for an active business.
If someone has stumbled across your website for the first time and the only thing they see is a post from a few years ago, then they may well assume your website is no longer active, and neither is your business.
The easiest way of achieving this is to start a blog and to periodically post updates that are relevant to your business and industry. This will also give people a reason to keep visiting your website and allow you to cultivate customer loyalty.
Host It Properly
After the considerable time and effort that you will have spent in getting your website ready to be hosted online and opened up to the world, you will want to choose a hosting service that does it justice. If you’ve never picked a hosting service before then this can be a little bit overwhelming. There will be lots of new terminologies to learn, but in reality, you only need to know a bit of it.
The most important thing to look for is the uptime guarantee. You want a web host that guarantees at least 99.5% uptime, so don’t settle for anything less. If customers can’t access your website, then it can’t do your business any good! When you are looking at hosts, stick with those like Hosting Foundry that can offer you high uptime rates and come with an excellent reputation.
Search engine optimization (SEO) is an integral component of the internet ecosystem. Put simply, a website’s SEO score determines how prominently it will appear in search results for any relevant terms. Without SEO optimization, your website will struggle to be discovered. You need to be appearing on Google results in order to bring in major traffic, so this is what you should be aiming for.
Making a business website that is simple and effective is not easy, but it is the key to securing a major advantage over your competition. Consumers increasingly choose who to do business with on the basis of a business’ website. It is, therefore, worth the time and money necessary to bring it up to scratch.
If you are interested in even more business-related articles and information from us here at Bit Rebels then we have a lot to choose from.