It’s a great time to be a small business owner in terms of the ability to market your product or service. Whereas in the past it was nearly impossible to play on the same advertising field as the biggest guns in the market because of the prohibitive cost of traditional advertising, marketing your business has become much more affordable because of the relatively inexpensive forms of marketing at your disposals, such as social media and your website.
[pullquote]Just because marketing has become more affordable, however, that doesn’t mean that it’s now any easier.[/pullquote] All of the different platforms at your fingertips might not be of much use to you if you come away with marketing that’s jumbled and inconsistent. On the other hand, if you can pull all of your marketing platforms into a coherent whole by integrating your social media and website content, you’re going to have a huge advantage over your competition.
The first thing you have to consider is whether you have the tools to build your own website or if you need a little help in that area. Then it’s time to integrate your content, and here is why that’s so crucial to marketing success.
Building Up The Brand
The only way that your customers can start to recognize your brand is if they see it represented in similar fashion all across your marketing platforms. That doesn’t mean that your posts on your website and your social media have to be identical; there should actually be a divergence in content because of the different audiences you’ll be reaching at each location. But there should be some sort of unifying characteristic, whether it’s a tagline or the focus of the message that helps to build a recognizable brand. That way your customers will know it the next time they see it and immediately identify it with your business.
Social Media’s Viral Opportunities
Identifying what could go viral is never an easy task, although you can do the best you can by studying other viral marketing successes. What’s more important is giving yourself as much opportunity as possible to go viral, which is why you need to make sure your marketing platforms are connected. It might be a blog post that gets the job done or a social media video that you posted. If you give your customers the opportunity the share this content across various platforms, it will boost your chance of going viral and maximizing your exposure.
Different Audiences Reached
As we stated above, each of your platforms will likely have a different audience attached to it. By using analytics to identify who comprises this audience and which posts are getting the most attention, you can start to bring all of your online marketing efforts into focus. And you can tailor each post to the specific platform, improving the chances that these posts will land effectively.
Remember that it is crucial to stay on top of online marketing with consistent posting and constant monitoring of feedback. If you can bring it all together, word of your business will spread further than you could have ever imagined.
If you are interested in even more business-related stories and information from us here at Bit Rebels then we have a lot to choose from.