What is content marketing? Well, you can look at content marketing as a way for you to reach out to people with helpful information without having to push advertisement down their throats. The fact that each new year has its set of rules makes content marketing a somewhat complex labyrinth to navigate. But if navigated correctly, these rules could turn your grind into a huge success. Content marketing today is considered to be one of the cornerstones of a successful business and in this article we are going to take a closer look at what the trends might be for 2016.
If your business has been on the Internet for at least a year or two it is likely that you are already familiar with the term content marketing. However, is your business utilizing the great tools and strategies to take the full advantage of it? That, I guess, is what we are going to find out in this article.
We here at Bit Rebels are following the content marketing trends really close in order to make sure that our own content not only is reaching the maximum amount of people but that we are also giving our readers a chance to increase their own knowledge and success.
There is a really useful infographic, called “A Complete Guide To 2016 Content Marketing Trends” (created by Zen Content), that shares a bunch of useful information. For example, the fact that content marketing generates three times as many leads as inbound marketing should be reason enough to take content marketing seriously.
The fact that social media is still the number one marketing tactic for brands and businesses around the world speaks volume and is probably common knowledge by now. But the fact that having a newsletter is number two on the list is something that a lot of companies have missed. A newsletter that is reaching already locked in customers is an invaluable resource for any company and should not be overlooked. If you have not added an opt-in form on you website already it’s of the utmost importance that you get to it. A growing subscriber list is a sign of a healthy business as that proves that your strategy is attracting people to follow you.
Video has long been on a positive trend and in 2016, the number of videos online is expected to double. So what does this mean? Well, it means that the popularity alone will ensure you both traffic and conversions. People have come to love videos because it is a fast and immersive way to obtain information. If you are not already utilizing video in your content marketing strategy you should definitely start now.
Editorial content marketing is also on the rise and could sometimes be the difference between success and failure. It’s one of the most effective ways to reach out to an audience and it will also give you the best return on your investment. However, it is important that you understand that quality editorial content is always better. It might cost a little extra if you’re hiring someone to help you write it (comparing the return on investment, it is the best choice by far) but you will get ten times more interaction with a quality editorial compared to a blurb which includes a random amount of links just to have them implemented. Instead of putting together the editorial yourself, have the website’s editorial team help you instead as they understand their audience a lot better than you will ever do.
As you can see, there are a lot of important aspects to content marketing in 2016 and we dare to say that the game has changed once more. Have a look at this informative infographic and utilize its guidelines and trends when you put together your content marketing strategy for 2016. It’s always a good idea to implement these strategies before they become common knowledge. It will sometimes give you the edge necessary to stay ahead of your competition. Enjoy!
2016 Content Marketing Guide & Trends
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