Marketing is about communication and connection. It’s about making an impression that inspires potential customers to take action. It’s about making the right impression. And because much of what we take in as consumers is visual information, high-quality marketing photos are essential to making that good impression. The right photos tell your story, solidify your brand, and tell the world that you are a high-quality company worthy of their business.
In the age of social media, good-quality photos are so important. Think of how you scroll through your social media feeds. Do you stop to read every post? Likely not. It’s much more likely that you stop to read those posts that have some sort of visual element, like photos. Social media outlets such as Instagram rely solely on visual elements to capture readers’ attention.
If your photos are up to a high standard, you’ll project a professional and trustworthy image. On the flipside, if your photos are low-quality and unprofessional, they can have the opposite effect on your followers, readers, and potential customers.
Finding The Right Photos For Your Marketing Campaign
Good marketing and promotional photos are key to engaging your audience. They are much more impactful than text-only materials. When presented with a dynamic, engaging, and eye-catching image, customers are immediately drawn to the post or other material, leaving them wanting to know more.
[pullquote]Photos also help to promote your products by giving customers a visual to associate with the product, allowing them a quick visual reference point.[/pullquote] Think about how much more impactful a beautifully designed online catalog is when compared to a simple product list? A customer is much more likely to want to buy a product the description is accompanied by a great photo.
Professional-quality photos will also help to establish your brand identity. When done successfully, photography can help to establish and concrete your brand by creating an identifiable “look” to your website, blog, social media, promotional materials, etc. A cohesive, recognizable look will help your audience to make an association between that “look” and your business.
The best way to achieve these top-notch photos is to hire a professional firm who knows specializes in marketing and promotional photography as one of their services, such as ideasources.com. When you meet with them, discuss the following:
- What do you want your photos to portray?
- What kind of image do you want to project?
- What story do you want the photos to tell?
- What kind of mood do you want to set with them?
- How do you want your audience to feel when they see your photos?
- What will you use the photos for?
- Will they be used on your website?
- In print materials?
- In email, or social media?
Be sure your marketing photography firm understands your business, your goals, and your vision. It’s not just about great lighting and product placement; marketing photography is about the ability to convey your brand message without having to say a word. In doing so, you’ll strengthen your brand, inspire loyalty in your customers, and encourage potential customers to take notice of you.
If you are interested in even more marketing-related articles and information from us here at Bit Rebels then we have a lot to choose from.