Have you been questioning your current email marketing strategy? Is it not fulfilling the goals you set out for it to achieve? If so you may want to take a look at retail giant Debenhams as an example of a perfect email marketing strategy. What makes their strategy so ideal? That’s something that industry execs and representatives have been studying at length.
Debenhams Has Stuck Around For A Reason
Let’s face it, when you’re looking around the industry to find retailers that are doing something right, it’s hard to look past Debenhams. The retailer was originally founded in the 18th century, so it’s certainly put in its dues. Today Debenhams has more than 25,000 employees spread out across 28 countries. Debenhams prides itself on being creative, innovative, and visionary, which all seem to have worked well for its strategy over the years.
What Is So Different With Their Strategy?
So, what’s the buzz all about when it comes to Debenhams email marketing strategy? Debenhams is turning email marketing up on its side and taking a brand new ultra-engaging approach to it. The company is now asking for input from customers through surveys and reviews.
The idea is that the customer feels appreciated and valued by asking for their thoughts and opinions, and then Debenhams is able to gather all kinds of important information directly from its customers. This information can be used by the retailer to determine what kind of inventory to stock, which products aren’t selling well, how their pricing model compares, etc.
Debenhams has even perfected how you go about gathering this information. They send an email to the recipient that thanks them for their business, mentions how great their taste is with their latest purchase, and then goes on to ask for their help.
Tips To Keep In Mind
Now before rushing out to set up your own email marketing strategy that takes advantage of surveys and reviews, there are a few tips that you will want to keep in mind. It’s important you hit just the right note with consumers so that they not only open the email but also want to share.
The first tip is to make the email personal in some way. This could be an image of the latest product you bought along with the name of it. It shows you’re aware of what it is they are buying.
You’ll also want to be sure the survey is short and right to the point. It should be user-friendly and not contain distractions on the page.
The survey or review should end with a call to action, such as a review. Make sure that it’s easy for the user to leave the review by linking the form to your website.
The information you’ll be able to gather from the review/survey can go on to help you make all kinds of important decisions for the future direction of your company. It’s a wonderful way to get in direct contact with your customers and learn what it is they want.
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