Attracting overseas clients has a plethora of benefits for your business, from broadening your customer base to strengthening your brand and helping you to withstand better the vicissitudes of the UK market. Read on to learn more about how attracting overseas clients could benefit your business.
1. New Markets
Attracting overseas clients to your business will help you gain entry into new markets and develop your business. By trading internationally, you’ll have a larger pool of potential clients on which to draw. The UK has just a tiny percentage of the world’s population, why restrict your business to this; don’t dismiss the rest of the world’s population. Take advantage of the many benefits on this list. A good case in point here is McDonald’s, about one-third of their business come from the U.S., but the vast majority of their business comes from aboard, they would not be the company they are today without their overseas business.
2. Diversify Your Customer Base
By broadening your customer base and serving a more diverse range of clients, you’ll help secure your business’s future and mitigate the effect of a contraction in any one part of your market. By attracting overseas clients to your business, you could help secure its future, especially if your business at home contracts.
3. Stand Out From The Crowd
Another benefit of overseas clients to your business is that you’ll stand out from the crowd and likely as not you’ll face less competition too. At home, you may be one of several businesses offering a similar service, but that may not be the case when offering your services to overseas clients. Your service may be scarce in their region, and hence your services could be much more demand in some overseas markets.
4. Harness The Time Difference
One way you can stand out from your competitors overseas is by harnessing the time difference for the benefit of your overseas clients, meaning you and your colleagues could be working whilst your new clients are sleeping, potentially providing them with a valuable next day service.
5. Business All Year Round
Attracting overseas clients to your business could help you to find work all year round and mitigate the seasonal reductions and fluctuations you may find in the UK market. Thus attracting overseas clients to your business could help you to build up a steady flow of work, whatever the time of year.
6. Strengthen Your Brand
Providing services in a number of countries will help you to strengthen your brand. Customers like well-established companies that are operating in multiple countries, so having overseas clients may well help you to strengthen your brand.
7. Timely Payments
When dealing with clients from overseas, you may well find that they pay their bills in advance or quicker than businesses at home tend to do, helping you to balance your books and put you on a firmer financial footing. Definitely one of the more important benefits on the list.
8. Improved Profits
With the pound relatively weak, you’ll be able to offer your services or products to countries with a stronger currency, at competitive rates and still make yourself a tidy profit. In fact, you may be able to charge more than you would here in the UK, improving your profits.
9. Increase Your Network
By attracting overseas clients to your business, you’ll have the opportunity increase your industry contacts too, many of whom could benefit your business. The more countries in which you operate, the more potential contacts you have, not only customers but suppliers and other industry contacts too.
10. Harness Improvements In Communication
There have been vast improvements in communications in recent years, making getting in touch with overseas clients and staying in touch with them, much easier than it once was. To help you harness overseas clients and to find the best international call rates for your business; contact Planet Numbers about the deal most suited to your business.
So as you can see, attracting overseas clients would have a range of benefits for your business. Indeed, it could be crucial to the future of your business, putting it on a firm financial footing and helping it to grow, whatever happens in your home market.
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