There are multiple sides to business and each of them is important. One of the most important is the relationship the company has with its customers and potential future clients. This relationship is pretty much what drives the entire organization as there wouldn’t be any business without customers. This is where animation and video come into the picture.
To that extent, there are many ways in which a business can interact or compellingly reach its target audience or customers so that it may prosper. The advanced state of technology has made it easy for most businesses to dabble into social media today but there are still a lot of companies that aren’t really educated about the benefits of video animations as a form of engaging their clientele.
Animation can really set the tone for an ambitious project but it can also perform a task a lot better than mere text could. Since there are numerous implications involved when discussing the superiority of video over text, it’s best to see some of the benefits of using video animations for a company’s marketing strategy, brand promotion, product campaigns, events promotion, and so on.
Here are 3 salient benefits to derive from the use of video animation.
Video Drives Home Your Point
No matter how hard you would try to explain something to someone, there are often times situations when it’s just too hard, given the circumstances. Situations like that could easily be solved with the help of an explanatory video.
That is exactly what many enterprises are going for, as they used short animated videos to showcase everything they want to showcase. They present situations, outline the product, display benefits and explain the process as it happens within the animation.
This process, as described by Spiel, helps you to shift perceptions through the creative use of visual content.
It Is More Convenient
People will always prefer watching a video over reading a meter of text, simply because it’s more convenient. That being said, having a very long video that takes time before delivering the actual message will just be bad for business.
Short animated videos are the most effective. They’re less costly to produce than the ones with real actors and often times more pleasing aesthetically because the characters are colorful.
Video Boosts SEO
YouTube is not only the largest video sharing platforms on the planet but also the second largest search engine in the world, the first one being Google, obviously. While not many are aware of this or just haven’t associated YouTube with a search engine, the truth remains that people spend a long period of time searching for keywords on YouTube.
This means that having video animations to help with company marketing or promotion will also boost your SEO, making it a double win of sorts.