Since email marketing is the most successful form of Internet marketing, it’s always relevant. If you had a choice of receiving correspondence from a company by direct mail, phone call or email, which would you choose? If you are like most people, you’d choose email. Although the amount of spam can be annoying, it’s still less intrusive than getting a mailbox full of junk or phone calls during your busy day. This article is about how to structure a successful email marketing campaign.
If email marketing is done correctly, I know firsthand that it’s very effective. I know because there are certain marketers whom I look forward to seeing in my inbox. They don’t send too few emails (so I forget who they are), but they don’t send too many emails (so I start deleting them all). It’s a delicate balance of frequency along with high quality information.
Everyone has his or her own opinion about how to structure a successful email campaign. These days, you can hire a reputable company to handle all the details for you. If you need a referral to one, we recommend Jango Mail. However, whether you hire a company or not, you’ll still have to handle setting it up in the first place. That is where these 10 steps come into play.
This infographic called 10 Steps To Email Marketing Success (by ThomsonLocal) goes through the things to consider when you set up your campaign. If you would like another perspective on this topic, click over to The Ultimate Guide To Email Marketing. At the end of the day, just ask yourself how you would feel if you received that email. Would it be offensive? Is it spammy? Is it personal enough so you can make a connection? You know what a successful email marketing email looks like since you check your own email everyday. Always respect your subscribers, provide value and don’t just sell things in your emails. If you remember those three things, you’ll be on the right track!
10 Steps To A Successful Email Marketing Campaign
(Click Infographic To Enlarge)