I absolutely love Photoshop, but I will also be the first to tell you that it’s expensive (even with the monthly “renting” option) and it’s complicated. Enter Snapheal 2.1. If you are a small business owner looking for a quick, cheap, and easy way to touch up photos, I would recommend Snapheal – that is if you use an Apple Macintosh.. However, even if you already own Photoshop, Snapheal makes it much easier to first edit out what you don’t want in a photo and then export it to Photoshop.
Snapheal 2.1, created by MacPhun (the same company that gave us Perfect Photo), was actually named by Apple as one of the best Mac App Store apps of 2012, and if you hurry you can purchase it through the Mac App Store at the discounted price of $9.99. Don’t let the low cost throw you off kilter. Remember, this is just a promotional price, and what you get from the app is so much more than should be included for that cost.
Snapheal Could Be Your Alternative To Photoshop
Let’s take a look at some of the features:
1) One-Click Editing (almost)
With Snapheal, learning how to edit out facial blemishes, ugly telephone lines, extra people in the background, or what-have-you is very easy. After all, it advertises one-click editing, which is mostly true. If you don’t count selecting the items to be removed, then you do only click on one button for “Doing Magic.”
2) Several Algorithms
If one technique doesn’t work so well for your particular removal, then simply back up and try a different algorithm. Some of the techniques include Wormhole and Twister mode – these are simply the names of the different ways that Snapheal uses to remove objects. It even comes with a nifty Clone and Stamp tool for easy duplication of objects or sections of the background.
3) Image Adjust Tools
If you don’t use Photoshop that often, like many small business owners, you may forget how to use the tools for repairing the appearance of a photo. Snapheal’s tools for adjusting the image brightness, saturation, hue, and more are very simple and easy to learn. So easy, in fact, that if you don’t use it until your next marketing campaign, you won’t forget how to use it.
4) Easy Uploading and Exporting
Let’s say you took a ton of photos of your business and saved them into an Aperture or iPhoto album. Snapheal imports these images and even then allows you to export the edited version back into these albums or even into Adobe Lightroom or Photoshop.
5) Social Sharing
The easy social sharing features make Snapheal a big bonus app for business owners. One of the biggest trends still on the rise for Internet users is social media, which is why an article on ecommerce trends from PrintPlace.com points out that social media marketing is going to continue to be an important tactic for business owners to connect with customers. And we all know that the updates that go viral always include an image or video. With Snapheal, you can edit your image and post it on one or several of your social media sites all from the same app. Nifty!
As a small business owner myself, I know how important it is to have the right tools in place for easier marketing, and high quality images are not an exception. For printing projects such as postcards or brochures and for web projects such as blogging and web design, professional and original photographs help to positively improve your brand image. For Mac users, the Snapheal app is one of the easiest out there for editing photos no matter if you use it for marketing, designing, or just for fun – it really is like doing magic!